Readers want to be here. They are already interested in travel, engaged in the content and keen to be inspired. They also trust the material and opinions being presented.
Readers travel frequently and already have a high level of interest in the topic under discussion. Whether by search or referral, they are already looking for something specific.
Audiences have moved. Now 80% people book their travel online, consulting an average of 38 websites first. Social media and blogger recommendations are trusted more than official corporate sites.
Over 50 000 page views/month
35 000 Visitors/month
Age 35 – 55, Educated
Travel 4- 6 times/ year