CASE STUDY: A BLOG TRIP IN TUSCANY

 In March 2011, Avventurosa and Casa Gentili invited five influential bloggers on a trip to Tuscany to help promote its lesser-known areas and encourage local small businesses.

This PDF report explains the thinking behind the strategy, the media coverage it produced and links to all the material involved.

Please feel free to download and share this document as a tool to help you discover what working with social media can do for you.