Not because things go wrong, at all, but more in the self-confident way the hotel knows just who it’s for – and who it’s not.
It prides itself on affordable luxury – a much maligned phrase – but here’s how Z Shoreditch interprets it.
There’s no conference room here, no meeting rooms. No separate concierge, no crèche, no pool, no gym. No separate restaurant, no spa and no parking valet.
What Z Shoreditch does have are clean, sleek, central London rooms with a kooky-cute café downstairs that doubles up for the fresh and tasty breakfast buffet. The reception staff double up as the concierge and the waiters and yet nothing, but nothing here feels cheap.
Service is friendly, fast and fair. So while Z Shoreditch has trimmed away the plumper features of a luxury hotel, it’s avoided the budget trap.
There’s no hauling luggage up a threadbare, dampened staircase. No shared bathrooms and no reception staff doubling up as a criminal conspiracy unit as suspicious meetings take place beside the cartons of OJ and thin white sliced bread.
Ah, London. I know your many faces so well.
But back to the Z Shoreditch.
I stayed in one of the rooms adapted for disabled access, with a large bathroom and sink and shelves adjusted appropriately. That left the rest of the room a little on the small side but having spend enough time on crutches lately, I’m happy that hotels are making rooms more accessible. Colours are muted and restful and the lighting controls resemble the recline functions found on first class flights.
The atmosphere in the lounge-café area
The helpful reception staff
The cool location – perfect for hipster Shoreditch
The non-dairy options!
If you do need more from your luxury hotel (conference rooms, pool, spa) then you won’t find it here
Find out more about the Z Shoreditch Hotel over here.
Disclosure: I received a complimentary stay at the Z Shoreditch Hotel for review purposes – on the understanding that as ever, as always, I kept the right to write what I like here on Inside the Travel Lab. Otherwise, what’s the point?