September 22, 2020

The Genius Blogger’s Toolkit 2020 Review: Is It Worth It?

The one thing about blogging is that there's always more to learn. Every year for the last three years at least, I've bought and recommended the Genius Blogger's Toolkit even after more than a decade in the business.

To help you find our whether or not it's worth it for you, here's my Genius Blogger Toolkit review for 2020.

The Genius Blogger's Toolkit Review 2020

Heads up - if you buy the Genius Blogger's Toolkit through my affiliate link here, I'll earn a small commission at no extra cost to you. Cheers for that!

Genius Blogger's Toolkit Overview

In a nutshell: the Genius Blogger's Toolkit comes out every year with a different range of courses, eBooks and other digital downloads. It combines over $7484.88 worth of products into a $97 bundle, which seems way too good to be true. 

Why do people do this? How does it work? And is it right for you?

I've been buying the Genius Blogger's Toolkit for years, even though my blog Inside the Travel Lab has been ranked as one of the best in the world for years.

 If I've learned one thing in life, from medical school and working as a writer, it's that nothing beats the combination of education and experience when it comes to getting results. 

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There is always more to learn, whether in medicine or in writing. And in the world of blogging and social media, the changes happen so fast, it's worth me paying to keep up. 

What is the Genius Blogger's Toolkit?

It's a collection of digital downloads, courses and audio files that change every year. This year, it includes 53 eCourses, 15 eBooks, 11 templates, 7 printables and workbooks - all for the lowly cost of $97 USD.Oh, and don't worry if your currency isn't US dollars. The checkout process will take care of all that. It's around £75.30.

If you add together the cost of buying everything separately, it comes to $7484.88

But why such a discount?

Well, it's absolutely not a scam. Although I've bought the bundle for years, this year is the first time that one of my products appears in the bundle, which means I have more of a behind the scenes view than normal. (And, yes, you have to show that you normally sell your product at the price you quote.)

Win-Win for Creatives & Consumers

While a decent set of creative skills underpin any successful blogging endeavour, they count for nothing if no-one reads your work and no-one pays you for it. Not if you need to earn a living and to survive. 

For anyone looking to swap the day job for their blog or wondering how to get out of a blogging rut and get to the next level, then learning the art of self-promotion is part of your essential skill set. 

And that's why people enter their products at a discount - to reach more people and to expand their audience. Everyone pitches in to help with the promotion and everyone gets new eyes on their work. 

That's what's in it for them. How about what's in it for you?

What's in the Genius Blogger's Toolkit 2020

Contents of Genius Blogger's Toolkits 2020

What's in the Genius Blogger's Toolkit? A lot. 

With more than 53 eCourses, 15 eBooks, 11 templates and 7 workbooks, it can all look overwhelming at first. But stop right there. 

This isn't like school. You're not supposed to go through all of it and there isn't going to be a test at the end. You're simply going to pick out the most useful tools for you and that's it.

You have six months to download, sign-up and work your way through the material so there's no need to panic and no need to sweat. 

To help you find your way around, the Ultimate Bundles team have categorised everything into the 14 categories above. There's also an alphabetical list (my course is Write Better, Right Now in case you want to head there first ;-) )

For Beginners

Now, you might be wondering when or how you're going to find the time to take 53 different courses or whatever other overwhelming number of things I just mentioned was. Well, the good news is you don't have to.

You only have to find a handful, or even one, product that you like that usually costs more than $100 and you've struck gold!

For beginners, that could be almost anything! But I'd recommend:

CONVERT - How to turn readers into followers by Helene Sula

If I had only read this before I began, 10 years ago, I would have saved around five years of trial and error! This easy to digest PDF will make sure that everything you publish has a purpose and, well, converts readers into followers.

Helene also runs fantastic courses on instagram that helped me to decipher the platform. I'm just mentioning this so that you know she has an excellent track record.



Even established bloggers make mistakes when it comes to building their email list. For beginners, follow the step by step instructions from Kate Doster to create emails people can't wait to read. As an aside, I think I've bought just about every product she makes. Never be stuck with email again!

28 DAY TO A BLOG LAUNCH by Bob Lotich

Does what it says on the tin! This is a clear, easy to follow plan that can help you navigate the rest of the detail.

Early Bird Bonus GBTK from Blog Fixer

For Advanced Bloggers

For advanced bloggers, just take a look at this early bird bonus:

EARLY BIRD BONUS ADA Compliance Alt Tag Report + Content Audit Package from the Blog Fixer worth $200.

"ADA compliance is a hot button topic, and your archives are probably full of images with alt tags not helpful to the visually impaired. With The Blog Fixer’s custom report, you can quickly identify your most vulnerable posts with missing or poorly written alt text. The Blog Fixer will also scan your site for 15 issues to keep you in good graces with Google and Amazon and deliver a detailed spreadsheet to help direct your content audit efforts where you’ll see the quickest impact."

Boom! Boring task off your list for good!

Abigail King from Inside the Travel Lab looking at the camera while working and talking about becoming a writer

Do I use the Genius Blogger's Toolkit?

Absolutely! Even when I was on maternity leave. Medical school and working on the wards taught be the invaluable nature of ongoing education. I buy several courses and attend one or two conferences each year (pre-Covid, of course.) The Genius Blogger's Toolkit is one I always buy.

If you want a more in-depth look at the blogging tools I recommend, head here.

An Extra Bonus!

1) Buy through my link here and you'll ALSO get access to a blog critique absolutely free. Simply email me your receipt within the early bird period and I'll sort the rest out.

There is no better way to get targeted feedback than this. It's entirely personal, includes structured action steps based on ten years of experience working with top names like Lonely Planet, Nat Geo Traveller, Cathay Pacific and more. Stop stressing and spiralling to do lists and know exactly what to do next. You can find out more about that here.

2) The Toolkit itself has a raft of bonuses like free trials of blogging software, the Blog Fixer scan I mentioned above and A LOT more. Check it out here.

The Genius Blogger's Toolkit Review: In Summary

Fast and efficient, I like it! Here's what you missed.

1) The Genius Blogger's Toolkit goes on sale for only two days this January. $7484.88 worth of blogging products for a jaw-dropping $97. 

2) If you have any interest in blogging whatsoever, you simply can't lose. You'll find something to make your purchase worthwhile.

3) It includes my Write Better, Write Now course, which costs $300.

4) You can buy it here when the flash sale starts. Buy through my link and you'll get an extra bonus review of your work.

Plus, there's a 30 day money back guarantee. Seriously, you simply can't go wrong.

Money Back Guarantee

Here's the link again: access the toolkit.

Who should NOT buy it?

Well, as it's such a good value deal, I believe that most people should take the chance. With the caveat, of course, that you can currently afford to cover the more important things like food, shelter and clean water. 

After that, you should not buy if you think that blogging is a get rich quick scheme. It really, really isn't. It's like developing any other career: it takes time and it takes work, plus a stroke of luck. 

Beginner bloggers will benefit massively from this and advanced bloggers should be able to find at least 3-5 products that justify the cost of the bundle.


  • Pilar Guerrero says:

    What you are saying is true. Very, very true. I appreciate you point out the courses for beginners (me!) as I am going down the list and it is hard to know which one to pick. Thanks a lot for including your course. I’ve enjoyed it immensely!

    • Oh, you are very welcome Pilar! Thank you for the kind words – and so sorry for the slow reply. Tech glitch on this end.

      There’s more in this bundle than is sensible to complete for anyone. But everyone can get their money’s worth from it, I believe!

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