V is for Vespa: Making Engineering Sexy The Piaggio Vespa Museum

By Abi King | Italy

Mar 23

Piaggio Vespa Museum brings the story of this beautiful scooter to life. It's a highlight of travel in Italy.

The Piaggio Vespa Experience

Vespa. On the one hand there’s the breathless icon, the vision of beautiful Italian limbs perched upon beautiful Italian design, zipping past fountains, ochre walls and cafes practically swaying with romantic intrigue. On the other, there’s a bald man in a shirt and tie. The man who designed the thing.

That man was Corradino d’Ascanio.

Piaggio Vespa Museum with its origins

The Piaggio Vespa Story

The Vespa museum in Pontedera, Tuscany, welcomes you not with racy Vespas and photos of celebrities, nor dashing ad campaigns. Those wait inside. Instead there’s a memorial and a polished aerobatic trainer plane, monuments to the man who began his career in aeronautical engineering but who achieved fame with a much smaller machine: the Vespa.

At the end of the Second World War, Corradino d’Ascanio found himself out of a job in an Italy with a ten year ban on military manufacturing. Elsewhere, plant owner Piaggio found himself with the remnants of a blitzed engineering factory and an irritating habit of getting mud on his trousers while riding his motorbike.

The elements collided.

The Vespa Legend

The Story of the Vespa

Piaggio hired d’Ascanio, they both got to work and after a few shiny prototypes, the Vespa was born. Its unique design had gears on the handlebars, a single metal chassis and an easy way for riders to rest their feet on the platform instead of straddling an unwieldy mechanical beast.

Splash guards even protected those tailored Italian suits.

Either from the Vespa’s narrow waist or from the buzzing of the engine, the motorbike reminded both men of a wasp. This was handy, since Vespa in English means wasp.

Creating the Vespa in Italy

Falling in Love with Vespas

Fame and Hollywood followed, surpassed only by a visit from the British Blue Peter team.* The Vespa became both a legend and an art form and the museum in Pontedera celebrates it well.

Yet the words on the plaque by the exit are the ones that stay with me still:

“Corradino d’Ascanio, 1891 – 1981

A man of science and extraordinary imagination and creativity.

The book of his life tells the story of aviation, the helicopter and the Vespa.”

The museum also shows glamorous photos of a woman with long hair clasping the man of her dreams as they speed through the Tuscan countryside.

Behind every sexy invention, you’ll find an engineer.

The History of the iconic Italian Vespa

Disclosure: I visited Tuscany as part of a blog trip organised by Avventurosa (a social media specialist) & Casa Gentili (a Bed & Breakfast in Tuscany.) Neither have anything to do with aeronautical engineering – or the mighty Vespa.

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The sexy vespa museum in Tuscany, Italy via @insidetravellab

The Vespa Piaggio Museum in Tuscany, Italy. An unusual thing to do and an intriguing story. Via @insidetravellab

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