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Reach people who care

Inside the Travel Lab is one of the leading travel blogs in the world.

It has been described as "one of the best travel blogs in the world" by Lonely Planet and as "essential reading" by National Geographic Traveler.

Inside the Travel Lab one of the best travel blogs featured by Nat Geo Traveller, BBC, Stylist

At a glance

Inside the Travel Lab is the highest ranking independent luxury travel blog in the UK (Vuelio 2018 -  2022.) Founded in 2008 by Abigail King, Inside the Travel Lab goes behind the scenes to bring stories from around the world to educated professionals who love to travel.

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Take the next step in bringing your message to an audience that cares. 

About Abigail King

Abigail King is an award-winning journalist, broadcaster, speaker and photographer whose work has appeared in National Geographic Traveller, Lonely Planet, the BBC, Italia and more.

She has broadcast live for Lonely Planet on more than 50 occasions in more than 15 countries, from the chambers of Marie Antoinette in the Palace of Versailles to the highest mountain on the Arabian Peninsula, the darkness of the Arctic Circle and the twilight of the Book of Kells in Dublin.

As a result of her work on Inside the Travel Lab, Abigail King spoke at the High Level EU-China Summit on Sustainable Tourism at the UNESCO Headquarters in Paris, as well as at a panel for NASA-Hybrid CoE in Helsinki. 

About our audience and community

We reach educated professionals with a passion for travel and a longing to learn more about the world.

Readers are typically over 40 and travel several times a year. As busy professionals, they often combine business trips with solo getaways, family trips or meet ups with friends.

They relish trips which really get under the skin of a destination. While they may have loved backpacking in their youth, they now look for higher quality accommodation and experiences. They pursue excellence, whether that’s street food and a hike or dinner in a Michelin-starred restaurant. They are always on the lookout for money-can’t-buy experiences, new places or a twist on somewhere they have been before.

Our readers consume travel content voraciously but are often slightly shy online. We attract professions such as medics, civil servants, military officers and so on whose employers may insist that they do not post personally identifiable information.

At a glance:

  • 53% female, aged 35 plus, well-educated.
  • Travel more than four times a year. UK and US top traffic sources.

What sets us apart

We bring a professional approach to reach fellow professionals: educated, affluent, frequent travellers in the UK, US and beyond.

  • Over 12 years experience: outstanding in the digital sphere
  • Quality
    • Award-winning, professional writing, photography, video and live broadcasts.

    We go behind the scenes and showcase traditions and people as well as just beautiful landscapes.


    We travel how people travel: for business, alone, as a couple and with family.

    How to Work with Inside the Travel Lab


    Use cutting edge practices & receive dedicated publishing schedules, creative campaigns and refined analytics.  

    FEES START AT £250


    Advertise across our networks, from blog posts to email newsletters to social media streams.

    FEES START AT £250  


    Abigail King can produce freelance articles and images as well as host TV shows and social media events, whether live or prerecorded.


    From the Royal Geographic Society in London to Dubai, Spain and Finland, Abigail has hosted workshops and delivered keynote speeches.


    Need advice on blogging or your social media strategy? Book two 30 minute phone calls for tailor made advice. Fee £100.

    Our Media Kit

    Want more detail? Download our media kit right away...

    Inside the Travel Lab Media Kit 2022 Cover


    Sustainable and responsible travel has always been a core part of our work. As a result of her work with Inside the Travel Lab, King spoke at the High Level EU-China Summit on Sustainable Tourism at the UNESCO Headquarters in Paris, as well as at a panel for NASA-Hybrid CoE in Helsinki.

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    Please contact us for case studies or to further discuss your ideas. 

    Cardiff, UK