At a glance
Inside the Travel Lab is described as “one of the best travel blogs in the world” by Lonely Planet and as “essential reading” by National Geographic Traveler. It is the highest ranking independent luxury travel blog in the UK (Vuelio 2018 – 2023.)
Founded in 2008 by Abigail King, Inside the Travel Lab goes behind the scenes to bring stories from around the world to educated professionals who love to travel.
About Abigail King
Abigail King is an award-winning journalist, broadcaster, speaker and photographer whose work has appeared in National Geographic Traveller, Lonely Planet, the BBC, Italia and more.
She has broadcast live for Lonely Planet on more than 50 occasions in more than 15 countries, from the chambers of Marie Antoinette in the Palace of Versailles to the highest mountain on the Arabian Peninsula, the darkness of the Arctic Circle and the twilight of the Book of Kells in Dublin.
As a result of her work on Inside the Travel Lab, Abigail King spoke at the High Level EU-China Summit on Sustainable Tourism at the UNESCO Headquarters in Paris, as well as at a panel for NASA-Hybrid CoE in Helsinki.
About our audience and community
We reach educated professionals with a passion for travel and a longing to learn more about the world.
Readers are typically over 40 and travel several times a year. As busy professionals, they often combine business trips with solo getaways, family trips or meet ups with friends. They relish trips which really get under the skin of a destination. While they may have loved backpacking in their youth, they now look for higher quality accommodation and experiences. They pursue excellence, whether that’s street food and a hike or dinner in a Michelin-starred restaurant. They are always on the lookout for money-can’t-buy experiences, new places or a twist on somewhere they have been before.
Our readers consume travel content voraciously but are often slightly shy online. We attract professions such as medics, civil servants, military officers and so on whose employers may insist that they do not post personally identifiable information.
Sustainability
Sustainable and responsible travel has always been a core part of our work. As a result of her work with Inside the Travel Lab, King spoke at the High Level EU-China Summit on Sustainable Tourism at the UNESCO Headquarters in Paris, as well as at a panel for NASA-Hybrid CoE in Helsinki.
Download our Media Kit here