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March 25, 2021

9 Powerful Benefits of Sustainable Tourism and Why You Should Care

Let's talk about the benefits of sustainable tourism. No, not just the part that tries to make you feel guilty and then fob you off with a bamboo toothbrush. But real, powerful, meaningful benefits. Turns out that travel is good for the planet. Let's go.

What is sustainable tourism - Abi from @insidetravellab discusses this important topic

What is sustainable tourism - Abi from @insidetravellab discusses this important topic

What are The Benefits of Sustainable Tourism?

Gah, sustainable tourism. It’s sexy but it sure doesn’t sound like it. 

What is the definition of sustainable tourism?


The UNWTO Definition: "Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities"

Yet it's more than just green travel or responsible travel or even eco-friendly travel. The emphasis on sustainability refers to lots of different, important considerations. But one of them, is that people should be having fun. Otherwise, we're missing the point.

With that in mind, let's talk more about some of the top benefits of sustainable tourism.

The Positive Impacts of Tourism

Elephant standing at the river edge in Kenya

A Traditional Safari in Africa remains one of the best wildlife experiences in the world

1) Sustainable tourism directly helps save endangered animals

What's the most powerful way of protecting endangered animals? Making them more valuable alive than dead. 

And with sustainably run wildlife encounters, that's exactly what happens. When communities earn their living by drawing visitors to see and appreciate wildlife in their natural habitats, the pressure to poach diminishes. The benefits of sustainable tourism extend beyond the travel industry as entire regions begin to see preserving local species as economically beneficial, as well as just morally so.

Walking through Anaga Natural Park

2) Sustainable tourism protects Landscapes and environments

Just as with endangered animals, sustainable tourism creates a massive incentive for communities to protect landscapes as well as the creatures that live within them. While areas can be fenced off by authorities simply for their own protection, one of the benefits of sustainable tourism includes an income for the people who live nearby while also financing the protection of the area in question. And it's not just "landscapes." Marine life and aquatic environments can also benefit from the positive impact of sustainable tourism. 

Still mist and water in a kayak in Alaska

3) Sustainable tourism reduces pollution

While sustainable tourism protects against poaching and the active destruction of habitats, as mentioned above, it also helps to reduce pollution. 

With extra incentives to keep local areas clean to earn an income from visitors, it is easier to to get group cooperation to reduce pollution on an individual level, and a corporate and government level. 

Traditional Jordanian Food Recipes learned at Beit Sitti in Amman

Nothing breaks through barriers faster than eating and drinking together

4) Sustainable tourism shares knowledge

While "bad tourism" herds people into resorts where they have no idea where they are or what local traditions look like, sustainable tourism invites visitors and residents to share their experiences, exchange knowledge and have fun. 

Cooking lessons at Eumelia

5) Sustainable tourism prevents cash crops and protects livelihoods

Mass industry and thoughtless mass tourism leads to cash crops and precarious livelihoods. Areas can find themselves supported by only one crop or one corporation and then it only takes one small change in circumstances, like a hurricane or corporate failure, for the entire area to struggle. 

Sustainable tourism encourages a diverse approach to accommodation, food, farming and the preservation of tradition.

With smaller boutique hotels, cooking classes, agroturismo and the tours woven into the tourism industry, communities are left less at the mercy of external events and the disadvantages of cash crop economies.

Organic farming at Eumelia Peloponnese Greece

6) Sustainable tourism is good for your health

Whether we're talking physical health or mental health, one of the benefits of sustainable tourism is wellness. 

Clean air, clean water, sustainable farming practices and beautiful natural landscapes are each known to improve health on a population level. 

And laughter and meeting new friends helps too. Seriously. It's all scientifically approved!

The Kasestrasse Cheese Route in Bregenzerwald Austria

Lowen Distillery and Alpine Bar

7) SUSTAINABLE TOURISM PROTECTS AND PRESERVES VALUED TRADITIONS

Traditional practices bind cultures together. Almost by definition, they are sustainable and have survived for centuries when we all had far less. Yet globalisation threatens many traditional practices. 

In the modern world, where is the market for all the artisanal produce and practices? Responsible tourism helps to bring together traders and customers for small, traditional practices, from gin distilleries to hand-woven carpets to any and every kind of local culture and tradition.

For examples, see:

Icy landscape in Patagonia

8 ) SUSTAINABLE TOURISM Doesn't Require Charity

Sometimes, the best of intentions result in the most harm. Several efforts to help alleviate the 1980s famine in east Africa, for example, resulted in harm that lasted for decades.

Sustainable travel seeks a win-win situation.

It demands a formula that works for today and tomorrow.

A method that benefits tourists and local communities, that conserves the environment and which, crucially, is both affordable and makes enough money to keep the whole show on the road.

In the words of a banker turned philanthropist.

"If we become a loss-making organisation, we are no help at all. We must be stable and sustainable. Running a business that depends on yearly grants and fundraising provides no security at all."
 Jean-Marc Debricon, founder of the Green Shoots Foundation.

Truly sustainable travel should support the local economy and local people without creating a dependency on fundraising or aid.

Finland - Helsinki - Abigail King - Snowy Hat - One day in Helsinki

9) SUSTAINABLE TOURISM FEELS GOOD!

Travel is one of the most joyful and rewarding things we can do with our lives on this planet. People on their deathbeds don't wish for more time in the office or better clothes. They wish for more time with their family and their friends, and to have travelled more. 

One of the many benefits of sustainable tourism is also one of the simplest: it just feels good!

What do you think? What do you think are the benefits of sustainable tourism?

Abigail King in Austria in front of a curving road

What Sustainable Tourism is Not

Sometimes, it's easier to understand the benefits of sustainable tourism by talking about the opposite. What sustainable tourism is not.

Not just a “third world” problem.

Leaving aside for a moment the terminology, sustainable tourism applies to everyone everywhere. The Palace of Versailles outside Paris needs to manage the principles of sustainable tourism just as much as the Amazon rainforest does.

Not paternalistic.

It's not about "rich white saviours" deciding what's best for other people and their land. It's about everyone working together.

Not just being green.

Ecotourism or green travel makes protecting the environment the main concern. Sustainable tourism goes further than that. It looks at protecting people, their culture and their future as well as their past. It also focuses on the traveller having a good time in whichever way that feels meaningful to them.

Why? Because…

It needs to make a profit to be economically sustainable.

Here’s the sustainable part. It has to make money. It cannot be a setup that relies on donations, which could stop at any time, or that relies on the traveller feeling good about feeling bad.

Some industries can just about pull that off. But travel cannot because…

“Travel is my one time to relax and take a break, goddammit!”

Tourism has to be sustainable. Which means that it has to be manageable (and I’d wager pleasurable) to the traveller as well as the host community. That’s something that green travel and ethical travel and ecotourism occasionally lose sight of.

Responsible travel is almost the same thing. But it doesn’t sound much fun, does it?! What happened to taking a break from some of our responsibilities for a short while?!

And finally, we can all be very responsible for a short period of time. But is there a system in place that makes being responsible sustainable? That's the key question.

In Summary: What Sustainable Tourism Is Not

  • For "third world" countries
  • About "being green"
  • "White saviours" dictating terms
  • No fun for the traveller!

Sustainable Living: Key Takeaway

We can't wait until we're perfect to start doing something better.

Fair trade paper back and plant with notepad and cardigan

Sustainable Travel: More Than Just Being Green

9 Benefits of Sustainable Tourism

Read More About Sustainable Travel

Benefits of Sustainable Tourism in Summary

  • Protects endangered animals
  • Protects landscapes and marine reserves under threat
  • Reduces pollution
  • Shares knowledge
  • Protects livelihoods
  • Promotes health
  • Develops independence
  • Feels good!

More About Responsible Travel & Sustainable Tourism

Hey, if you've read this far, I know you care about the people, places and cultures that you visit. Want to read more about responsible tourism?

Check out these articles:


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  • The positive of sustainable tourism is to ensure that development is a positive experience for local people, tourism companies, and tourists themselves.
    I don’t know about before reading your article. Thank you so much for sharing such a valuable information.

    • Many efforts at sustainability focus on the environment, some on the residents. But for true success, we need to consider all three components. Thanks for stopping by!

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