Storytelling

The Truth About The Stories We Share

In a world of filtered perfection, we need stories that matter. This is where I share the tools I use to find them.

 As a doctor turned journalist, I’ve spent decades dissecting how we tell the stories of the world and how we can try to do so with integrity. I don’t always get it right. But here is my archive of craft, ethics, and the ‘Be The Change’ philosophy, together with tools if you want to sharpen your own skills.

Award winning blog Inside the Travel Lab featured in Stylist Nat Geo Lonely Planet BBC
  • Hi, I’m Abi, a doctor turned writer.

    Today, I’m a full time writer, blogger and author, commissioned by the likes of the BBC and Lonely Planet and founder of Inside the Travel Lab, described by National Geographic Traveler as “one of the best travel blogs in the world.” 

    But it wasn’t always like this.

    Nearly two decades ago, I switched from working as a hospital doctor to build a career as a writer. I had big dreams but no blueprint. I wasn’t sure where to begin.

    So, I developed a system. And that’s what I teach today.
    Customer Name
    Tuscan, AZ
Abigail King with camera - outdoorsy woman gift guide

STAY IN THE LOOP

If you only read three things this week…

ETHICS

The Ethical Dimension

Be the change

Sustainable travel isn’t just about plastic-free water bottles; it’s about the footprint our stories leave behind. These are my field reports on responsible tourism and industry ethics.

Write a short and relevant headline

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Abigail King with two women outside Grand Egyptian Museum Egypt
Abi and woman in Egypt near Luxor
Write a short and relevant headline

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Write a short and relevant headline

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Ossama pointing at hieroglyphics in Sakkara Egypt
CRAFT

The Craft of Writing

Find the pulse

How to move beyond the postcard and find the pulse of a place. From narrative structure to the practicalities of a creative career.

Write a short and relevant headline

How to move beyond the postcard and find the pulse of a place. From narrative structure to the practicalities of a creative career.

Freelance writing masterclass cover image square
The Writing Boost Workshops Cover Image
Write a short and relevant headline

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Write a short and relevant headline

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Reboot your writing cover image
The writing course write better right now digital online course for writers from Abigail King of Inside the Travel Lab cover image
YOUR TOOLKIT

Our Signature Writing Course…

A great way to make notes, keep stories and engage all the senses when you travel.

  • Flexible formats
  • 101 Journal prompts
  • The science behind it all
Get Your Toolkit
TOOLS

Professional Equipment

The tools of the trade

From the gear I use in the field to the digital systems that keep the Lab running.

Twenty years of travel journalism, distilled into a system for responsible storytelling and creative craft.

Write a short and relevant headline

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Woman working at laptop with sunglasses
Abi with binoculars on board Viking in Egypt
Write a short and relevant headline

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Write a short and relevant headline

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Masterclass- Learn to Love the Camera
The writing course write better right now digital online course for writers from Abigail King of Inside the Travel Lab cover image
YOUR TOOLKIT

Our Signature Writing Course…

A great way to make notes, keep stories and engage all the senses when you travel.

  • Flexible formats
  • 101 Journal prompts
  • The science behind it all
Get Your Toolkit