NO8DO Meaning Seville Remembers

By Abi King | Spain

Apr 08
NO8DO Seville

NO8DO Seville

More than simply the official motto of Seville, NO8DO binds the city together in secret code. Here's the story behind it.

The Meaning of NO8DO in Seville

Five symbols squeeze together, like children trying to fit into one photograph.


It’s written on unfurling flags and bullfighting programmes, embossed on drain covers and printed on parking fines.

The Feria entrance, a candy pink behemoth iced with light bulbs, revealed the same five merry marks, crushed together so hard that number 8 popped out at the top

NO8DO, the motto of Seville. What’s it all about?

No8DO - You find it everywhere in Seville

NO8DO, the motto of Seville. What’s it all about?

The key to the puzzle lies in the central number eight, said to resemble a skein of yarn (and yes, I had to look up “skein” – it’s a loose coil of yarn or wool, the sort my grandmother used to buy for her knitting.)

The Spanish word for this is madeja, so the sentence becomes no madeja do, which makes as much sense as standing in front of a charging bull, until you realise that it sounds like no me ha dejado. She has not abandoned me.

Recommended reading: Live like a local in Seville

She has not abandoned me

In the city that inspired Carmen, the feisty temptress who drove policemen to murderous jealousy, it’s easy to imagine NO8DO as the result of a passionate love affair. Yet, it’s more complicated than that: a family betrayal underpins the story.

Back in the 13th century, King Alfonso X The Wise struggled to fend off an attack by his own son, Sancho. In a bitter battle for the throne, Seville stayed loyal and Alfonso rewarded Europe’s hottest city with a slogan to celebrate its fidelity.

Seven hundred years of loyalty

Seven hundred years later, Seville still remembers. Every day, everywhere.

NO8DO. She has not abandoned me.

 NO8DO Feria Entrance NO8DO - Town Hall Notice


About the Author

Hi, I'm Abi, a doctor turned writer who's worked with Lonely Planet, the BBC, UNESCO and more. Let's travel more and think more.

  • Eli says:

    That’s crazy. Like an inside joke for the whole city. Not a joke, really, but a little secret. I like it. Especially how they incoded it into a five character symbol that looks like something completely different on the surface.

  • ciki says:

    wow, i hope on my hubby’s death bed he will say that of me! ;) (and i of him! – just change the gender)

  • Abi says:

    I like that description, Eli. An inside joke for the whole city – and for those who visited and loved it. See this update to see what I mean!

    ciki – ah!

  • Shannon OD says:

    That is just too neat that the whole city is in on this private (and yet not private) story, I imagine that is fosters a deeper sense of community for those in the know – too cool! :-)

    • Gayla~ says:

      I agree. Definitely a deeper sense of community and ‘unity’ for those that understood the meaning. Great ‘gift’ to the townfolk :-)

  • Abi says:

    I think it’s fair to say that the people of Seville are proud of their city – this is a nice way of showing it.

  • Connie Bowman says:

    I was just in Sevilla and was told by someone that lives there that it means, “God has not abandoned me.” “No me ha dejado Dios.”

    • Abi says:

      Interesting… That doesn’t seem to fit with the symbol for wool, though. Ah, unless that symbol is supposed to be infinity? Hm…

  • ¡Enhorabuena! Es una muy buena descripción del significado del lema de Sevilla. Es cierto, fue otorgado a la ciudad por el rey Alfonso X El Sabio. Este rey era famoso por su afición a los acertijos, de ahí que usase uno para agradecer la lealtad de la ciudad.

    Hay un libro bastante bueno sobre las leyendas de Sevilla: “Leyendas y tradiciones sevillanas” de José María de Mena, ahí se explica, entre otras, la historia del “no madeja do”.

    Gracias por compartir a mi ciudad con el mundo :)

  • sofie says:

    Interesting! I’d never heard of that sentence…

    • Abi says:

      You can’t miss it once you’re in Seville. It’s everywhere…

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