March 31, 2019

The Best Area to Stay in London: A Neighbourhood Guide from a Londoner

Where to stay in London UK cover image

Wondering where to stay in London? It's all about the neighbourhoods. Here's a guide to the best area to stay in London for different situations. Business travel, tourists, families and hipsters. From A. Londoner.

The Best Areas to Stay in London

Working out where to stay in London can befuddle the best of us. Even Londoners.

London's size and complexity means a quick search for "London's city centre" or "downtown" is a fool's mission. Londoners allow themselves at least an hour to reach anywhere for anything important. Whether travelling to London for business or on holiday, no-one wants to spend any more time underground than they need to.

But enough doom and gloom. London is a vibrant, energetic, captivating capital that really does earn its reputation as a city of the world. And it's not hard to find a great place to stay, despite those initial frustrations. 

The key is knowing what's most important to you for each particular trip. Are you looking for the best area to stay for tourists? The best neighbourhood for families?

Is there something you're desperate to see? A conference location you have to reach? A day trip you want to squeeze in somewhere else?

 London has enough to fill a lifetime. But let's start one trip at a time.

The 10 Best London Neighbourhoods for Tourists and First Time Visitors- At a Glance

  • Soho, Leicester Square and Covent Garden - for nightlife and theatre.
  • Paddington & Bayswater for quick access to Heathrow Airport, Devon, Cornwall, Bath, Oxford, Bristol and Wales.
  • Victoria and South Kensington for the Museum District and access to Gatwick Airport, Brighton and the South Coast
  • King's Cross and Fitzrovia - for access to the Eurostar and Cambridge
  • Wimbledon or Greenwich for greener spaces away from Central London

A Quick Guide to Important London Neighbourhoods

London is a city of neighbourhoods that have grown and blended together over a period of more than 2000 years. As a result, local character oozes from every smoke-dusted, ivy covered brick. But the place names can be confusing.

Here's a quick overview. Find more detail on the neighbourhoods themselves, and the accommodation options, further on down.

Paddington & Bayswater - The easiest central London location from Heathrow. Can be a little uninspiring in terms of food and accommodation but very handy for Heathrow and with great connections into London to the West (Bath, Bristol, Oxford, Devon and Cornwall) and Wales.

Plus, jog through Hyde Park in the morning. 

Maida Vale - A more upmarket London area with good connections to Paddington (and then Heathrow Airport.) Calm and beautiful waterways a little further out from the hustle and bustle. 

Bermondsey - Affordable and design oriented. South of the river.

Covent Garden and Leicester Square - the tourist entertainment hub. Home to the West End (theatre,) easy to walk around, constant street performers - and crowds. 

South Kensington and Knightsbridge - well-heeled access to the "Museum District," Harrods, Hyde Park and the Albert Hall. (Although, you'll find museums all across London.)

The City of London isn't the city of London

 Wait, what?! Technically speaking, the City of London is the financial heart of Greater London, often referred to as the Square Mile. It has precise historic boundaries, its own government and even a Lord Mayor (that's a different person to the Mayor of London.) Confused? Don't worry about it, it won't make a difference to your trip. It's just an interesting piece of trivia ;-) 

Wimbledon - A green escape from the mania of inner city life yet still well connected by underground and overground. Oh yes. And there's some tennis.

Earl's Court - Main exhibition area (other than Excel to the east) and full of residential shift workers (I used to be one.)

Shoreditch - Where the cool hang out. Find a separate collection of boutique hotels in Shoreditch over here.

Greenwich - Maritime history and hills. Definite village vibe with reasonable connections to Waterloo but a little further out than many would like. 

Camden Town - Edgy, creative but not unpretentious. 

Notting Hill - Antiques and rockstars in quiet leafy streets with white facades. Easy to reach other areas. 

Baker Street - Sherlock Holmes memorabilia and Madame Tussauds. Very central. Not too green. 

Marble Arch and Oxford Streets - shopping. Busy. 

Recommended reading: Unusual Things to do in London

Mayfair and Piccadilly - Glossy, parkside, uber-luxe. Park Lane is one of the most prestigious addresses in London (and Monopoly.)

Westminster - handy for Westminster Abbey, Big Ben and Buckingham Palace. Can feel a little soulless after dark.

London Bridge and Southwark - right next to the Shard and Tower Bridge (the famous one) it's a mix of modern glam and ye olde history.

Victoria and Pimlico - a little edgy around the station, it's a buzzing are full of up and coming residents and transport to the south.

Hammersmith - Leafy and respectable with a young, professional vibe. Lots of key entertainment haunts but streets are quiet away from these. 

Choosing the Best Place to Stay in London

If you book through some of the links on this page, we may earn a commission at no extra cost to you. However, we only ever recommend things we believe in and use ourselves. Some, but not all, of the stays at these places were hosted for review purposes. See the small print below for thrillingly exciting details. 

When design and luxury matters more:

 My favourite travel websites for finding somewhere special include:

When facilities matter more

The bigger sites offer filters according to facilities. So you can search for the best places to stay with parking, with a pool, with a creche and so on. Sounds great and often it is. But for London, these sites often splurge out so many details in so many areas that it can be hard to see the wood for the trees. 

London's Key Transport Hubs

Given that transport is so key to working out the best place to stay in London, here's a handy overview. Always check the closest Underground Station for your hotel or guest house. From there, you can get anywhere.

The West

London Heathrow Airport feeds into Paddington Station by Heathrow Express or the Piccadilly Line (dark blue) on the Underground. 

As a side note, Heathrow is the easiest airport for reaching central London, followed by Gatwick. The others take considerably more time.

Paddington connects to the Cotswolds, the West, Wales and the Southwest Devon and Cornwall.

The South

London Gatwick Airport feeds in to Victoria on the Gatwick Express or other, slower, regional trains. Victoria is on the District, Circle and Victoria Line. 

Victoria serves the south, including Brighton and Southampton.

The North East

London Stansted Airport feeds into London King's Cross Station. Journeys take around an hour. King's Cross has six excellent Underground connections, including Circle, Piccadilly, Hammersmith and City, Northern, Metropolitan and Victoria. 

King's Cross connects London to Cambridge and the Fens, and even to Edinburgh in Scotland.

The North West

London Luton Airport feeds into Blackfriars, City Thameslink, Farringdon and St Pancras International.

The East

London City is connected via its own DLR station, enabling easy travel to central London. It offers journey times of less than seven minutes to Canning Town or Woolwich Arsenal, and 17 minutes to Stratford International.

Hotel Recommendations by Neighbourhood

Ampersand Hotel in London-Drawing Room

Ampersand Hotel in London-Drawing Room

The Ampersand, South Kensington and Knightsbridge

An original Victorian terrace with high ceilings and dizzyingly elegant staircases that embraces bright, contemporary colours. 

Bare brick and white walls mingle with midnight blue velvet, hot pink cherry blossom and toy-box green while musical notes dance across cushion covers and chunky wooden ampersand figures look down at you from the shelves.

The 111 rooms at the Ampersand have distinct themes, based on the surrounding area, with bedside books like What a Plant Knows and Fifty Plants That Changed the Course of History reflecting the botanical slant of the nearby Natural History Museum.

We stayed in Room 311, a luxuriously large room by London standards – and indeed almost anywhere in the world. It’s one of the hotel’s Deluxe Studios with a spacious seating area and screened area for unpacking, clothes storage and somewhere to stash the Nespresso machine.

The chief joy was the king-size bed with its studded headboard that loomed like a character from Alice in Wonderland. 

A Games Room, Library and small Wine Room, a small open-plan business area and small gym (which I’ll confess to not having tested.)

Wifi is included throughout and there is parking at the back of the hotel.

Dining at Apero

Tapas has a sketchy reputation in the UK, often with good reason, yet the flavours of Apero’s migas and Iberico ham croquettas made me fall in love with the idea all over again. Plus, they had my favourite Spanish dish: the small green peppers from Padron. Salty, crunchy, marvellous.

Apero doubles as an evening restaurant and breakfast area but the character and design of the place makes both appropriate. Breakfast combines a buffet with a la carte options and is fully stocked with the 2017 staple of avocado and sourdough, with a twist of juicy chorizo, poached eggs, feta and olives.

Apero neatly sidesteps the hotel trap of feeling like an afterthought with its bare-brick walls, white tiles and teal blue studded chairs providing a completely separate feel.

Its location in the basement beneath the Victorian Arches provides cosiness rather than claustrophobia and the judicious use of curtains converts alcoves into snug hideaways.

What I loved 

Location – a quick walk to the Natural History Museum, Royal Albert Hall, Hyde Park and Harrods.

Stunning, uplifting lounge area.

Beautiful design linked in to the local area: snippets on natural history everywhere.

What to know 

Rooms are quite different in terms of facilities and design, so if you have your heart set on something in particular then double check before you book.

Insider Tip: Take Science Afternoon Tea in the Drawing Room. Sky-blue alcoves with glass domed artefacts, strutting peacock designs, neat teacups and flowers upon flowers everywhere. This provides a refreshing new way to experience an old tradition.


The Conrad London St James, Westminster

The Conrad London (technically the Conrad London St James Hotel) has all you’d expect from a classical luxury London hotel. Creams, golds, attentive service, fast wifi, in-room coffee units and an impressive concierge.

The Blue Boar Bar, on the other hand, delivers a deliciously devilish look into British politics – and a mean display of British condiments to boot.

See Margaret Thatcher’s beaked nose and brash handbag dominate over proceedings. Watch Bo-Jo’s blonde fop-mop flop around. Look out for Churchill, Cameron, the gloss-eyed Blair and the brooding Brown.

What I Loved

  • The central location – right by Westminster, Big Ben and Buckingham Palace
  • The Blue Boar Art. Just brilliant.
  • Absolutely fantastic fun, polite and helpful staff
  • Cool, calm room decor.
  • The Blue Boar food (and condiments.) Blasts of Britishness you never knew you missed.
  • The Executive Lounge for a quieter breakfast and sundown drinks.

What To Know

  • As part of the Conrad group, you’ll get benefits like the Hilton HHonors rewards programme and access to the executive suite, but don’t expect a small boutique place to stay as a result.

Insider Tip: 

Look out for the cartoon pig coasters, saying that “this is a safe seat” and the wall-fitted bell that used to ring to tell the occupants that it was time to go back to the House of Commons.

London Bridge Hotel and the Shard

London Bridge Hotel and the Shard

The London Bridge Hotel, London Bridge

The London Bridge Hotel lives next to London’s record breaking The Shard and is only a hop, skip and a jump away from London Bridge

London Bridge Hotel is a comfortable, stylish independent four star boutique hotel decked out in plums, scarlet, jet black and white. While not the most luxurious property in London, it does excel within its four star bracket. Staff are knowledgeable, helpful and polite and rooms are clean, cool and well-equipped with flat-screen TVs and complimentary wifi. It’s a short walk from the well-connected London Bridge station, as well as a flotilla of international restaurants and plenty of chances for sightseeing.

The Quarter Bar & Lounge serve great mid-week cocktails. 

What I loved

The London Bridge Fizz cocktail at the Quarter Bar – fresh raspberries and blackberries soaked in the warmth of cherry brandy and crème de mure, topped with Prosecco

The location:  so close to the resplendent Tower Bridge and so convenient for accessing central London

The history found buried below: Roman remains in one of the most modern cities on earth.

Things to know

Because of its location, the week nights are the busiest in the bar. So if it’s atmosphere you’re after, that’s the best time to visit. If it’s peace and quiet – paradoxically – try the weekend.

Rooms are on the small side - but a travel cot still fits in!

Top tip: Try the Macaroon Cocktail – which takes cognac-caramelised raspberries and throws them together with Gran Marnier and Prosecco.

Room2 Hometel Hammersmith London collage of facilities and location

Staying in Zone 2: The room2 Hometel in Hammersmith

The room2 Hometel, Hammersmith

The name put me off, I'll confess, as I thought it was a hostel. But it's not. 

It's a modern, on-trend blend between a sterile self-catered apartment and a design-led boutique hotel.

Rooms involve full kitchens and there's a laundry and garden on site. Most importantly, there's a soul alive and kicking here, which is missing in so many places. 

"Home is a feeling," is the motto and that includes the herb garden you're encouraged to use, the local community guides and the yoga mat stashed away for communal use. 

Check-in is electronic (you won't find reception staff here) but that means you don't need to faff about meeting someone with keys, the downside of so many B&Bs, Air BnB or other self-catered arrangements. 

Importantly, for converted houses in London, there is also a lift. 

What I loved 

Spirit and soul - the encouragement to explore the local neighbourhood and interact with other residents was a tonic in London.

Design - sparse brick and reclaimed furniture made cosy with throws and little touches.

Flexibility - great for people with additional needs, like families or long term business travellers or those with dietary restrictions. Easy laundry options for those on a long term jaunt.

What to know 

Hammersmith is not in Central London but it's an easy walk to the tube and an easy 20 minute journey from there.

Insider tip:  head into the garden to pick your own herbs. Rustle up a dinner in your own room while the sun sets through the cherry blossom.

Artist Residence London - a cool place to stay in Pimlico

The Artist's Residence, Pimlico (Victoria)

The name was a pleasure, the stay a joy. Yes, so the name won me over with its sense of romance, but I simply didn’t care.

The moment I hauled my aching body into the bare brick corridor, I felt my troubles soothe. My creativity return.

Such is the power of the Artist Residence in Pimlico, a very cool place to stay in London.

Hipster cool with plenty of quirky decor that makes you feel more fashionable just by looking at it. Expect sweet jars, bare brick walls, shabby-chic turquoise tables and retro telephones that may make you realise just how old you really are…

Only 10 rooms, each decorated in a unique bright white with splashes of colour style. Bare wood floors, white tiled bathrooms with vintage bath fittings, open plan wardrobes and radios from the days before TV had been invented. Although, there are TVs. And, of course, wifi…

An easy five minute walk from Victoria Station (the entrance hub from London Gatwick Airport) yet within easy reach of the more fashionable Kensington, Buckingham Palace, Hyde Park and Westminster Abbey.

What I loved 

Design – gets the creative juices flowing!

Brunch - the linked restaurant is tasty, fun and offers an intriguing insight into the goings on in London.

What to know 

Rooms are quite different in terms of facilities and design so if you have your heart set on something in particular then double check before you book. Building layout includes narrow corridors and lots of stairs.

Insider info:  Breakfast has become an event in its own right in Pimlico and if you stay quiet over your coffee and avocado in the morning you’ll overhear all kind of it crowd gossip and political insider dealings.

Martini Library at the Arch Hotel London

Martini Library at the Arch Hotel London

The Arch, Hyde Park and Marble Arch

In a quiet street in a great big city, The Arch Hotel London goes about its business.

Bursting with flowers, plush sofas and eye-catching art, it’s a boutique hotel that’s paid attention to design without losing its focus on the hospitality that matters. It’s five star luxury that’s independently owned.

There are 82 rooms spread over four floors and the decor is different in each.

There’s the Welbeck suite, where a four poster bed sits plumped up with pillows and the double-ended bath seems primed for a long soak, with a TV screen overlooking the bubbles and a bath pillow already in place.

The Martini Library combines vintage maps with modern art. The bar, meanwhile, pulls off an energetic vibe beneath a glowing bouquet of bare lightbulbs, with chiffon curtained booths for those after a little more privacy.

Restaurant Hunter 486,  caters for all hour travellers: burgers and bar snacks live among the steak tartare and venison, and wines come by the bottle as well as by the glass.

And the staff are passionate about cocktails. If you manage to leave without having one, I’ll be more than impressed!

What I loved 

Location – a quick walk to Oxford Street, Hyde Park and Marble Arch. Easily within Zone 1 for all major London attractions

Cosy library and reading room

Great set up for meetings or semi-private dinners

Great for business or romantic getaways

What to know 

Rooms are quite different in terms of facilities and design so if you have your heart set on something in particular then double check before you book.

Insider info:  the staff love their cocktails. And are keen to invent one just for you...

Where to Stay in London: An Infographic - Bookmark Now, Read Later

Clear and beautiful infographic on where to stay in London

Quick guide to where to stay in London

Getting Around London

The London public transport systems is actually pretty good, even though it's something of a national sport to pretend that it isn't. Taxis have their place but inner city traffic can snarl up, even in dedicated taxi lanes, and so it's useful to look at alternatives. 

The Tube (the London Underground) is the oldest in the world, and consequently has many historic "quirks." It serves a huge area and those are divided into zones. Zone 1 is central. Zone 2 is reasonably central. And Zones 3-6 are usually residential. If you decide to stay in these zones, make sure it's a conscious decision to experience London like a local, before you spend half your time commuting in and out. 

London Underground Ticket Types

There are many ticket options but the most useful for visitors are either Travelcards or the pay-as-you-go Oyster card. You can now use an approved bank card to simply touch in and out. 

A Travelcard gives you unlimited travel at any time on bus, Tube, Tram, DLR, London Overground, TfL Rail and National Rail services in London. There are different options, such as day cards or group ones.

An Oyster card is a plastic smartcard that you can pre-load with credit so that you can tap in and out as you travel in London on the bus, Tube, Tram, DLR, Overground, TfL Rail and most National Rail services in London. It means you don't have to faff about with paper tickets and it's a cheap way to pay for single journeys. 

Top tip: always check the closest tube station before you book. It helps you get your bearings and is often the best way to get around. 

Where to stay in London England

Disclosure: I've visited London many, many times. Some stays in this post were hosted and some were not. One things for sure, all are worth sharing with you!


England, London

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